Ready To Make an Impact?
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. Video content is likely to engage customers and ignite emotions. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
Brands who switch from text-based display advertising to video advertising have the best chance of converting leads to sales, especially if they do it on mobile platforms.
“This is such an amazing and easy tool, especially from the leads management side.
As soon as the lead arrives and contact is made you can send the client a virtual video of the vehicle interested in and that takes you so much further in capturing the clients attention, showing the client the dedication and insuring service excellence.”
Corissa Kitching – Group Sales Co-Ordinator/Leads Management for the Hatfield Motorgroup.
According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strateg y.
Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Conversions and Sales
Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own.
The whole concept of content marketing is based on trust and creating long-term relationships.
Stop selling and let the people come to you by providing them interesting and useful information.
Video Engages Lazy Buyers
Today’s life is too busy to have time to read long product descriptions or dig deep into services.
The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.