Our Services

Digital Marketing

Whether you’re a start-up on the verge of something great or a JSE listed company looking for a refresh, our full service capabilities will allow you to reimagine the way you do digital.

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

Web Design & Development

We’re a web design company with deep roots in storytelling. Our web design team creates custom designs that are human-centered and conversion focused.

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At TAZAMA, we don’t believe in being just another web design company. We believe your website is the natural extension of your brand’s story that sets the tone for your online presence. Great web design pushes the boundaries between static three column layout and gives users an immersive digital experience.

Great design is not created in a vacuum. Our designers dive deep to immerse themselves in your industry and your brand aesthetic. Our collaborative process involves you and your team every step of the way, ensuring that your new site is something that truly represents you and your business while also achieving your goals.

 

Digital Marketing

We create and execute omnichannel digital marketing strategies. From SEO and content to paid search and social, we work with you to capture and covert your target audience.

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As consumer behavior and media engagement evolve, brands need to keep up with more advanced and more innovative marketing strategies to engage and inspire their audiences. Companies must continuously innovate their marketing approaches and adapt to shifting trends in order to stay relevant and grow.

The best creative marketing agencies are using best practices while constantly learning and pushing the envelope for their clients to keep them on the cutting edge.

2018 was a key period for marketing. US companies reported that they needed 230, 000 more individuals with marketing skills to boost their brands and sales, both online and offline. While larger companies have the resources to build in-house teams, smaller companies simply don’t have that luxury.

With the right full-service marketing firm like TAZAMA Media, you get years of experience in brand stewardship executed across both traditional and digital platforms.

Social Media Marketing

Social media is the best way to engage with the people who mean the most to your business: your customers.

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With the ability to join conversations or cultural events as they’re happening, social media marketing is one of the most powerful tools your brand can utilize to connect with your core audience and expand your online presence.

At TAZAMA, we work with brands and businesses across, owned, earned and paid media to create dynamic campaigns that speak to the perfect people, on the perfect platform, at the perfect time. Our social media services include community management, social listening, large-scale campaign implementations, and micro/macro influencer integrations. We partner with B2B and B2C companies alike to raise brand awareness, increase brand consideration and drive qualified leads that enable conversions and new business.

We combine audience insights and data, the creative touch of our in-house digital branders, and strategic, targeted messaging to grow, represent and propel your brand on social media, the right way.

 

Search Engine Optimization

We develop SEO content strategies for people first, search engines second.

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Showing up in the top positions on organic search is one of the most important elements of a successful, 360 marketing strategy. Whether it’s perfecting our standard SEO practice, or adapting our strategy to follow emerging trends live voice search, we are able to provide you with data-driven, all encompassing SEO strategy. By ensuring content & technical SEO are strategized in tandem, we provide dedicated SEO work for peak organic performance.

A strong SEO strategy is the best way to appear at the top of the search engine results page. The more search visibility you have, the more qualified traffic you can send to your website. At TAZAMA, we work to connect business, brands and partners with the people who are interested in them.

Our SEO strategy combines on-site optimizations and off-site initiatives, all in accordance with Google and other search engines’ best practices. We take the guesswork out of SEO and rely on our tried and tested methods to generate a return on your marketing investment.

 

Branding

Our branding team creates powerful and holistic brand strategies that set the stage for your marketing initiatives for today and tomorrow.

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A brand strategy is more than just a cool logo or color palette.

It’s the brand pillars, core messaging statement, brand archetype and your brand personality that make up for any long-lasting brand. Your brand strategy is the foundation of what you do next. 

Before a website redesign or digital campaign execution, how you position your company will help you understand how to engage your target audience. 

Developing a strong brand strategy will also help you maintain brand consistency and make you a trustworthy brand in the eye of consumers.

 

Content Marketing

Content marketing is a great way to get prospective customers, brand aficionados or other businesses interested in your product or service.

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With the right SEO, relevant content and a strong distribution strategy, your content can lead your inbound marketing and connect you to the people most interested in your brand.

Your story is everything. Every piece of content we develop for clients helps toward building a consistent narrative that can be carried across their websites, social channels and PR initiatives. Whether it’s long-form marketing content, short-form brand copy, or an animated explainer video, we build it in-house in our content studio.

A strong marketing strategy isn’t built overnight. That’s why, in the early stages of your content marketing engagement, we spend time understanding who your target market is, what their biggest pain points are and how we can deliver to address them. From extensive keyword research to competitor analysis, we ensure that your content, from E-books to articles, is relevant, relatable, and above all else, a resource that can drive leads.

 

Email Marketing

A hyper-personalized email marketing strategy catches consumers at every stage of the funnel.

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Our lifecycle marketing processes use careful audience segmentation. This means that users receive only the most relevant and targeted information. It allows you to move leads and consumers further down your engagement process while leaving them happy and interested.

There’s a lot that goes into a strong email: relevant copy and messaging, strategic design, etc. But before we can even start thinking about the “pretty stuff,” a thoughtful strategy has to be put together. The first step in a strategic email campaign is identifying all of the different scenarios that consumers could enter. To do that, you need to know your audience inside and out.

We develop strategic form-fills so that when you capture users’ information, you have everything you need to segment the audience. Then, we finalize your business goals and objectives, determining which action we want the audience to take. Only then do we start production, structuring emails to reflect your goals and engage your audience. We also develop targeted landing pages, so that when users click through the email they’re brought to highly focused content.

We believe data tells the best story. We use A/B testing to methodically determine which messages resonate the most with your audience. We also track and use analytics tools to continually optimize the strategy. Through this, we gain a strong understanding of user behavior, which allows us to refine the algorithms that support the campaign. We find the best time, frequency, and content to send to your audience, strengthening your campaigns and improving your results.

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